When you own a business, listening to your customers is essential. Whether you're a doctor attending to a patient or a waiter taking a customer’s order, everything you do adds value to your organization. This means catering to their preferences beyond personal interactions. This is why having a strong and active social media presence is crucial.
Video marketing has evolved from being an optional extra to a necessity in today's world. Every company must incorporate videos into their social media marketing strategies to stay relevant and gain traction. In fact, a survey by Search Engine Watch found that 73% of buyers are more likely to purchase a product after watching a video about it. This shows that videos about your product or business are just as influential as reviews on platforms like Yelp. Online customer engagement is now more important than ever, and it's essential to connect with your audience beyond the physical workplace.
Social media platforms such as TikTok and Instagram allow short, simple videos to go viral overnight, thanks to their algorithm systems. Although it may seem unconventional, joining the latest trending sound on TikTok could introduce your business to a large number of new customers. To get on your desired audience’s “For You” page, there are several key steps to take:
Capitalize on Trends: Stay current with the latest trends, challenges, or viral moments within your industry. Adapt these trends in a way that aligns with your brand to attract attention. Many trends revolve around music, popular memes, or challenges, so find creative ways to incorporate these.
Focus on Storytelling: Craft a compelling story that resonates emotionally with your target audience. A well-told story—whether humorous, inspiring, or surprising—encourages people to share it. Relatability is key to driving engagement and shares.
Use Relevant and Trending Hashtags: Hashtags boost discoverability. Include ones relevant to your industry, while also adding trending hashtags to increase your reach. For instance, if you're in the fitness industry and #SelfCare is trending, create content that ties your product or service to that theme.
Optimize for Each Platform: Every platform has its own style and audience preferences. A TikTok video may perform better if it's short and follows a fast-paced trend, while Instagram may favor higher-quality production and thoughtful captions. Tailor your content to fit each platform's dynamics.
Make It Shareable: Viral videos are easily shared. Create content that viewers want to send to friends, tag others in, or repost. Incorporating humor, surprise, or intrigue makes your video more likely to be shared.
Incorporate Popular Music and Sounds: Platforms like TikTok thrive on music-driven content. Using trending songs or sounds in your video can improve the likelihood that the platform's algorithm will promote it. Music that resonates with your audience also makes the video more engaging.
These video marketing practices not only help retain your loyal followers but also attract new ones. By participating in trends or trying something new, you can bring in viewers who may have never encountered your business otherwise.
Another important aspect of video marketing is understanding which type of video to create for your organization. There are many different styles of videos you can explore:
Brand videos
Testimonial videos
Promo videos
Product demos
Animation videos
It’s essential to identify the type of video you're making and add appropriate context, which makes the entire process smoother.
Additionally, video marketing goes beyond social media platforms. Websites with video content have a higher chance of ranking on Google's first page, so it’s important that your website includes engaging videos as well. Given that social media has shortened most people’s attention spans, utilizing videos instead of long text-based articles is now critical for capturing your audience’s attention(Source: Zyxware).
Sources:
North Penn Now
Searchenginewatch
Zyxware
Here at TLo Productions, we fully believe in the organic and paid strategy blend! We offer many different marketing services, and we understand that everyone has a different budget and visual goal in mind. We are here to make sure you achieve both of those! Our priority is to understand your business and who your clients are. With this information, we can design customized content to fuel your business.
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